Timon Beyes. Organizing Color: Toward a Chromatics of the Social. Stanford, CA: Stanford University Press, 2024

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Artem Petrov

Abstract

“Look! Look at color! Become aware!” (p. 206)—anthropologist Michael Taussig’s impassioned plea chosen by Timon Beyes to conclude his book encapsulates the essence of this compelling text. The emotion conveyed by these exclamations characterizes Beyes’s book as a manifesto, echoing a call that permeates the entire work. Beyes challenges the notion that color is merely an ancillary aspect of the complex social processes, instead positioning color as an aesthetic force capable of organizing the social through a rich tapestry of “forces, affects, and atmospheres” (p. 12).


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