Consumer rights, mass media and political communication in the late Soviet Union
Main Article Content
Television, Public Sphere, Consumer Issues, Leisure, Political Communication, Authoritative Discourse
Consumer policies provided the Soviet system with new sources of legitimacy. The article explores the rising field of Soviet consumer rights in the context of the prospering of Soviet television since the late 50s. It focuses the communication between the regime and people writing letters to Soviet television’s editorial offices in order to defend their rights as material and media consumers. Television brought about the new figure of the Soviet media consumer within political communication. It opened up a “third space” (Homi K. Bhabha) allowing for negotiations on the Soviet unwritten social contract comprising certain strategies of communication, consumption and working regimes. Writing consumers applied a variety of strategies demonstrating the rapid and at the same time sustainable trajectory consumer issues took with the rise of Soviet television. It was not least the television and the shifting boundaries of public and private practices it entailed that massively contributed to the differentiation of Soviet lifestyles and individuality. In English, extended summary in Russian.
Abstract 75 |
PDF FULL PAPER Downloads 59
PDF EXTENDED SUMMARY (Русский) Downloads 20
HTML FULL PAPER Downloads 15
HTML EXTENDED SUMMARY (Русский) Downloads 12
Bönker, Kirsten. 2016. “Consumer Rights, Mass Media and Political Communication in the Late Soviet Union”. Laboratorium: Russian Review of Social Research 8 (1), 30–57. http://www.soclabo.org/index.php/laboratorium/article/view/458.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Kirsten Bönker, Bielefeld University