Timo Vihavainen and Elena Bogdanova, eds. Communism and Consumerism: The Soviet Alternative to the Affluent Society. Leiden, Netherlands: Brill, 2015

Main Article Content

Laura A. Henry

Keywords

Consumerism, USSR, Soviet Everyday Life, Fashion, Living Standards

Abstract

In the opening ceremonies to the Sochi Olympic Games in 2014, intricately choreographed dance routines depicted an idealized view of Russian life, from the lyricism of a tsarist ball to the throbbing tempo of rapid industrialization. A celebration of cosmonaut Yury Gagarin’s 1961 space flight was followed by a parade of vintage carsand brightly clad stiliagi (hipsters) dancing in the street.
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